The NASCAR Foundation · Betty Jane France Humanitarian Award · 2026 Winner
We Won $100,000 from the NASCAR Foundation!
Believe With Me has been named winner of The NASCAR Foundation’s Betty Jane France Humanitarian Award. Because of you, we get to give 1,000 more children of fallen military heroes a Christmas to remember this year.
You voted every single day, and it worked. Thank you for standing with Gold Star families all the way to the finish line.
How We Got Here
Named a Finalist
The NASCAR Foundation selected our founder, Lyette Reback, as one of four finalists for the 2026 Betty Jane France Humanitarian Award.
You Voted, Every Day
Thousands of daily votes from this community carried Lyette all the way to the NASCAR Foundation’s Honors Gala.
We Won
On September 8, 2026, Lyette was named the winner — bringing a $100,000 grant home to Believe With Me families.
“Lyette is the kind of person who doesn’t just talk about making a difference, she gets to work and makes it happen.” — Nichole Krieger, VP & Executive Director, The NASCAR Foundation
Why This Win Matters
Believe With Me serves families of fallen soldiers — those lost to combat, training accidents, PTSD-related suicide, service-connected illness, and active duty accidents — with gifts of honor and meaningful community on behalf of a grateful nation.
Founded by Lyette Reback in honor of her Marine father, a lifelong NASCAR fan, Believe With Me has been named winner of the Betty Jane France Humanitarian Award. This $100,000 grant means 1,000 more Gold Star children will get a Christmas gift this year.
Every gift goes straight to Gold Star families
About Lyette Reback
Lyette Reback founded Believe With Me in 2015 at her North Palm Beach dining room table — a high school student initiative that has since grown into a national movement supporting over 6,000 Gold Star Families. As the daughter of a Marine Corps veteran, she built the organization to make sure the children, spouses, and parents of fallen service members are never forgotten.
That mission is why Lyette was just named winner of The NASCAR Foundation’s Betty Jane France Humanitarian Award. The $100,000 grant goes straight back into programs like An American Gold Star Christmas — made possible by everyone who voted, every single day.
